In 2019 Nike wanted to do something in support of Raheem Sterling, who was battling ongoing abuse from the media whilst highlighting racism in football. 

We had an idea around “the other tattoo”. Not the gun tattoo he was slated for in the press, but the one of himself as a child achieving his lifelong dream of playing at Wembley. It ran the day this dream came true and Sterling played for England at Wembley, just down the road from where he grew up. 

Poster/social post:


...which didn’t run, made up of 💩️ the press had said about him over the years: