Campaign for the National Trust. Lots of people worked on this, including Joe Paul, Derek Man Lui, Harry Ingrams and Richard Biggs.

The films originally had lines encouraging people to get out into nature, but then lockdown happened. So instead, we directed people to the NT website where they could get a virtual dose of the outdoors. 



The rather abstract long copy that almost ran:

(I’ve lost the mock up but it was going to look something like this)

The (more sensible) long copy that actually ran: