The films originally had lines encouraging people to get out into nature, but then lockdown happened. So instead, we directed people to the NT website where they could get a virtual dose of the outdoors.
Films:
.
The rather abstract long copy that almost ran:
(I’ve lost the mock up but it was going to look something like this)
![](https://freight.cargo.site/t/original/i/5c765a86c78862982c09b1db8fbb6f21acaf1449b458e255637acca6230461e9/Screenshot-2022-01-19-at-16.22.01.png)
The (more sensible) long copy that actually ran:
![](https://freight.cargo.site/t/original/i/f95ed2faf5b9d4285c46ad131d7e9739f816d1cd5fc68ded1504fe50576612f5/NT---Nature-Needs-Us.jpeg)